As you probably know already, WRIR is celebrating its 20th birthday this year. There must have been something in the water in 2005 (myself, I think that something was "Year 1 of Bush 2's second presidential term"), because Richmond linchpins RVA Magazine and Gallery 5 were also founded that year.
And all the way across the country in Los Angeles, a fellow named Tomas Cookman was starting up Nacional Records, a new independent label, to focus on what he called "Latin alternative" music. Today, Latin alternative is squarely in the mainstream: Nacional releases have been nominated for over 100 Grammys and Latin Grammys, and Cookman's business Green Lane Entertainment includes artist management and booking, the LAMC music conference (Latin alternative's Sundance) and a major sync (music licensing for movies, TV, commercials, video games and the like) operation along with the label.
Nacional was one of the first record companies to figure out that WRIR played a lot of international music. They've been sending us promos of their releases for 20 years, and for all of that time I've been working with Jennifer Sarkissian, who's now Nacional and Green Lane's General Manager, in what might be the longest running business relationship I have in radio.
This week (Sunday June 1, 1:00-3:00 PM on WRIR, for two weeks afterwards at wrir.org/listen, check your local listings for airing on other radio stations, and any old time at my podcast site) I'm going to play two hours of my personal Nacional favorites from the last 20 years including long time Global A Go-Go go-to artists like Systema Solar, Mexican Institute of Sound, Bomba Estéreo, Nortec Collective, Hip Hop Hoodios and Manu Chao, and including selections from the label's new two-volume, 4-album 20th anniversary set called The Story of Nacional Records.
Viva Nacional, viva WRIR!
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